Scandinavia has a long and proud tradition of rug-making on par with many of the regions of the world that are perhaps more immediately associated with the craft—regions such as Persia and China. Rugs have been hand-made by craftspeople in the Scandinavian countries of Norway, Finland, Denmark, and Sweden for centuries, and have often played important cultural roles in each of these countries. Contemporary Scandinavian rugs—most especially Swedish rug—are among the most sought after rugs in the world today, largely due to the contributions of designers like Marta Maas-Fjetterstrom. The story of Scandinavian rugs is a vital chapter in the cultural study of Scandinavia, as it reveals a great deal bout the aesthetic and social conventions of that region.